If you notice your reach is declining as each slide progresses, re-evaluate the type of content you’re sharing. Tracking your Instagram stories’ reach over time will help you gauge how your content could be impacting your engagement and growth. If the number of your total impressions is significantly higher than your reach, it could mean that your slide was replayed multiple times or that the location sticker or hashtag you used helped increase the impressions. Your impressions will always be higher than your reach because impressions represents total views rather than unique views. □□ As a valued reader, you can save $750 if you act now! Sale Ends Tuesday! CLICK HERE TO LEARN MORE Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. Remember that you want viewers to see long lines or dashes instead of dots at the top of the screen, indicating the amount of the content to consume.Īs a small business marketer, you can probably only pick one or two events to attend each year. #Insta story watcher series#Try sharing 3–5 slides in a story series to see what resonates. In general, the shorter the content to consume, the higher the completion rate. By uploading them in one segment, you can more easily determine the completion rate and analyze how the series performed from beginning to end.ĭo some testing to see how many Instagram story slides are a good number for your content and audience. When posting to Instagram Stories, batch-upload all of the slides in a series instead of posting them individually throughout the day. Your completion rate would be 71%.Įxample: 108 / 152 x 100 = 71% completion rate Let’s say your first Instagram story slide had a reach of 152 and your last slide had a reach of 108. Reach of last slide / reach of first slide = completion rate To calculate this metric, divide the total number of viewers of your last Instagram story slide by the number of people who saw the first slide. This can help you determine whether you’re posting too many slides or the right kind of content for your audience. A high completion rate means people are taking the time to watch or tap through each slide (a single photo or video posted on your story) until reaching the end. The completion rate metric can give you a feel for how engaging your Instagram Stories content is. #1: Find Out How Many People Watch Your Entire Instagram Story #Insta story watcher how to#Note: This article assumes you know how to access Instagram Stories Insights for your Instagram business account.
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